Developing A Strategic Marketing Plan

a strategy is very important to building a thriving business

A strategic marketing plan is among the greatest assets a network marketer can have. Sadly, few network marketers truly take the time to develop a master plan for their marketing, instead leaving their pursuits to chance. This leaves the company owner to wander around aimlessly, jumping from one strategy to another while they try to find the magic button that's going to turn their business around. Having a strategy is very important to building a thriving business as well as a strategic marketing plan is an extremely important component in that overall tactic.

The starting point with regard to developing your strategic marketing plan deals with the effective time horizon of different strategies. Ideally, you will want your strategy to address short term, mid range and long term marketing goals. Let me further clarify these distinctions for you, so that this helps make more sense.

Short term marketing methods are those strategies that will bring nearly instantaneous benefits. In the world of online marketing, pay-per-click advertising would function as greatest example. In a pay-per-click online strategy, keyword directed traffic is subjected to your advertisement and clicks on those ads are delivered immediately to your site.

A mid range tactic produces results that take longer to manifest, but could produce greater extended value. An example of this type of strategy might be the use of a list builder method. In this type of marketing repeated exposure creates an impulse on the part of the viewer. This exposure may be to your lead capture page, banner or some other mechanism meant to generate a response on the part of the viewer. This type of marketing is often very effective if done consistently over time, so that the viewer is continually subjected to the marketing efforts from the business owner.

The final piece this type of marketing plan deals with the long term. Long term marketing strategies will take more time to build and see results from; however, once those strategies are in place their effects usually are residual. Typically this piece of your respective marketing plan deals using content based marketing. This would include such things as blog posts, article submissions and movie based content. In these types of marketing there's both the time for content creation and the time required for search engine indexing. Once a piece of content is created and indexed it can produce durable results for months if not years.

In addition to time based planning, it is also imperative that you consider methodology in that planning. In the online world you will discover 3 primary methodologies that ought to be addressed in your strategic marketing plan. These methodologies include: Paid advertising, content marketing and social media. A well rounded marketing plan will address all 3 areas simultaneously. For instance, I blog several times per week to produce a continual flow of brand new content to feed the search engines. At the same time, I syndicate my content through social media marketing channels such as Facebook and Twitter, plus I engage the audience through those channels likewise. My strategy is rounded out by way of paid advertising, primarily in the forms of pay-per-click and solo ads. The paid strategies introduce my business into a new audience, that is ultimately directed back to the initial two types of marketing through my blog and social networking interaction. By adopting this tactic, my prospects continue to encounter my marketing presence in several online settings.

Taking the time to develop your strategic marketing plan will likely be well worth the work, allowing you to delight in residual marketing momentum for a considerably long time.

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